Kier Mellour: Eco Bikini Girl

Be Glam and Give a Damn.

Kier Mellour is the hottest environmental fashion, beauty, and travel blogger to hit the L.A. scene. Her wildly successful “classy, sassy, over-the-top style” fashionista blog is emblematic of the true Kier Couture image. However, at first glance, many wouldn’t know that Kier Mellour lives a not-so-secret, double life. Just like Christian Bale was the best Batman of our generation, Kier Mellour is unequivocally the best “Eco Bikini Girl” of our generation. She demonstrates on a daily basis that it is possible to both take care of our planet and remain ever-so fashionable. Or, in her words, you can “be glam and give a damn'.

Boy Scouts, Water Taste Test, and An Instagram Friend

Kier’s life — like all great stories — starts in the outskirts of a small town. Growing up as a regular kid in the Pacific Northwest, she learned to foster a great love and respect for nature, animals, and the earth. She credits her father and his former experience as a Boy Scout for nurturing her love for the wild. Whether she was camping in the summer, growing their own food, or reading books inside when it rained, Kier learned what it meant to incorporate sustainable practices into daily life. For example, she would mend clothes and fix toys instead of tossing them or buying new. This lifestyle made her that friend who would talk about how to live an eco-friendly life in a consumer-based society. That’s a good thing. You want to be that friend because environmental causes are not fringe issues, they are universal common goods that impact the lives of everyone.

Q: “After your first photo and beach clean-up, what happened?” —Ryan

A: “I began to talk more about plastic and easy swaps people could make in my stories and I realize that my audience was really interested in hearing more… They started to ask questions and I started to get messages about how much I had inspired them to make changes in their life which just encouraged me further.” —Kier

In 2017, Kier wanted to create more videos for her Youtube channel. The idea was to conduct a blind taste test of water bottles in California. Oddly enough, California was also experiencing a severe drought, even though Kier was buying most of her water bottles from the state. How was the private sector able to sell water that originated from a state that, supposedly, was lacking water sources? After extensive research, she discovered how terrible bottle water was for the environment. She thought about what she learned until one fateful day at the beach. Kier could absolutely not just relax in the sun or lie in the sand, as plastics had washed ashore and were scattered around the formerly, pristine beach. Therefore, she took action. She spent the day cleaning up the beach and at the end, she had her picture taken. Nearly immediately, the photo spread like wildfire and her flame for the environment was ignited even more.

Eco Bikini Girl represents that “women can be intelligent, conscious, and compassionate as well as stylish, sexy, and beautiful.”

Following the first beach clean-up, Kier started to participate in clean-ups once or twice a month. She also began following an Instagram account @CleanOurSeas and quickly became friends with the account manager, Natalie. After several Direct Messages (DM) and with the goal to spread as much awareness as possible, Kier began to write “#CleanOurSeas” on Instagram posts to encourage others to cleanup the environment. Naturally, Natalie loved Kier’s work and featured the post on the @CleanOurSeas account. Unfortunately, a male — unnamed for this article — derisively degraded the purpose of Kier’s actions. He insinuated that she had only participated in these clean-ups for Instagram “likes” and not because she cared for the environment. At that moment, the “Eco Bikini Girl” was born and she hasn’t looked back.

Thoughts on Consumer Behavior and Environmental Stewardship

With respect to consumer behavior, there are two great options that Kier recommends. The first is re-homing products and the second is to buy secondhand. As a consumer-based society, the value of our dollar is important. In fact, we have the ability to vote for the society we want based upon the products we sell. Therefore, it is necessary to practice a certain level of mindfulness when browsing Amazon or shopping in L.A.

“Literally, I’ve posted “free clothes hangers” and had a friend come and pick them up within an hour. There is so much stuff already out there, but you could use this tactic in reverse, as well…”Does anybody have a blow up mattress I could borrow for a week” will not only save you money, but it might reconnect you with a friend you haven’t seen in a while. [Facebook] prohibits you from buying something that you might not need forever.” —Kier on Consumerism

Further, Facebook and other social media platforms are great tools when connecting with others. It’s more than possible and should be encouraged to reach out to friends and family when it comes to products you may need for only a short amount of time. Whether it is borrowing a blow-up mattress or giving away hangers, there is not a need to constantly “buy”. However, thoughtful exchange could revolutionize the way we interact with others by furthering friendships and protecting our planet at the same time.

Thoughts on Defining Success and Environmental Stewardship

Success occurs on an individual level for Kier. Whenever there is a shift in thinking from someone who did not recycle and now they recycle, refuse, reuse, and practice conscious green consumerism — that is a win. She definitely feels successful in proactively reaching out to others, but her greater goal is to curb cigarette waste. Cigarette brands ought to switch to compost-able, natural filters. As many readers may know, cigarette butts are the number one most littered item, so if there was a shift from cigarette firms (either through legislation or profitability metrics) that would be a huge success. The implementation is the difficult part.

Thoughts on Politics and Environmental Stewardship

As a libertarian, Kier often finds herself arguing with both sides and, generally, thinks government should stay out of a person’s life. However, as an environmentalist and as a libertarian that possesses a strong belief in limited government, she is very torn on the best method to decrease nonessential plastics. Taxes on nonessential plastics or incentives in the form of tax credits or subsidies often come to mind — however, she is conflicted.

In Oregon, the cash redemption value machines have had astonishing success — it would be excellent if programs like these could be implemented nationwide. Witnessing the “success of common sense laws” that allow for cashback or discounts help any person on a budget. Further, it keeps plastic, glass, and metal containers in a circular economy for longer without needing to be placed in a landfill or dumped into an ocean. Anecdotally, California could be massively improved by implementing machines that are more visible, in higher frequency, and socially encouraged. However, often times these machines are swarmed with homeless people which typically makes it less than appealing to most people — this is another social problem that ought to be addressed.

“We can’t trust the government to protect us — we need to be the change we see.”

On the flip side, our government is incredibly wasteful — “I don’t think they know anything about how to be sustainable!” If sustainability was a greater focus, recycling and redemption facilities would be more frequent and self-education on the topic would be less necessary. Similar to the idea of including the true environmental cost when taxing a company for using plastic, it is not that rough of a thought to consider plastic as hazardous waste. This term would require companies who produce it to be responsible for disposal and cleanup. This is a realignment of our consumer-based economy, again, to reflect the true environmental costs.

Clearly, any policy change would need bipartisan support. The easiest way to make a change now is to convince others to “vote with their dollar” and not buy plastic. Companies want to be profitable. Companies will realign their strategic vision and operations to what the consumer wants and that’s why the “consumer truly holds the most power”. Changing our actions on a personal level are a lot easier than changing laws that have undercurrent agendas.

Counter Current Parting Thoughts

This article is dedicated to Vivian. Vivian is Kier’s chihuahua who was laid to rest on January 30th. For the last 13 years, Vivian is the one who showed the world that “you can be small and make a huge difference.” Nothing will replace you Vivian and you are forever treasured in the hearts of so many. We love you.

If you liked what you read, be sure to subscribe to Kier’s YouTube channel, follow her Instagram, and pray for Vivian. All links are in the article.

Guilt-Free Ice Cream!

Hate Mondays?

Imagine getting ice cream after a long, dreadful Monday. Imagine it being vegan Haagen Dazs ice cream. You know the kind that tastes even better than the rich, melt-in-your mouth, yummy tasting normal ice cream we all crave and love? Better yet, imagine the Haagen Dazs ice cream in a reusable stainless-steel container delivered straight to your house! With that kind of service, who would ever dare to leave the house?

Well, folks, this dream can become a reality in New York City or Paris. By this spring, Loop has teamed up with major consumer product companies such as Tide, Crest, Nestle (producers of Haagen Dazs), The Body Shop, and others to begin one of the largest zero-waste initiatives ever. While recycling is great, it is impossible to keep up with how many times people throw away single-use items.

Loop’s zero-waste solution is to deliver a large range of products that are less harmful to the environment. From toothpaste to cleaning supplies to laundry detergent to ice cream, the Loop will have it covered. Just like Amazon, the items you purchased will be delivered to your doorstep by UPS. However, instead of cardboard boxes, engineers are designing reusable tote bags that are designed for durability. Once you have used up the products, just send it back and Loop will automatically replenish whatever you used. Loop also uses stainless steel containers in the process that are cleaned, sterilized, and then reused for the next customer.

This innovative packaging will have a 50-75% better impact than other conventional alternatives.

"We need foundational changes. Our version of the foundational change is: How do we solve for disposability at the root cause…”

Tom Szaky, CEO and co-founder of TerraCycle

This analysis is conducted by TerraCycle, a major recycling company that works with Loop’s supply chain to find sustainable and cost effective ways of reducing costs and pollution. This first step will create monumental change away from a disposable consumer society to a more eco-conscientious one. Simply put, by Tom Szaky, Loop and other corporate partners are changing the world from “disposable to durable”.

By 2050, plastic will outweigh the fish in our oceans.

Between TerraCycle and Loop’s zero-waste initiative, the top 10 largest plastic polluters are working to transition towards a zero-waste environment by 2025. This is reminiscent of the 1900s when milk bottles were deliver to the doorsteps. Why not go back to a similarly effective model? With Loop, they have designed it in an effective way for the modern world. Profitability and environmental stewardship are not mutually exclusive.

Not only are the 21st century environmental stewardship practices for corporations more targeted and have the ability to be better than ever, but your delicious Haagen Dazs ice cream will stay colder for longer. Be sure to thank that stainless steel double layered container and enjoy! 

Go ahead and reserve a spot to be apart of this growing, guilt-free trend! Get your spoons ready because I know I am! Mmm.