The Rise of the Eco Blogger

Environmental practices are no longer fringe issues.

During the era of Al Gore and before his claims of creating the internet, many environmental activists were decentralized and unable to communicate with each other in the same way that we can do today. Similarly, consumers are learning more about the supply chain structures of companies. This frequent dialogue between firms and consumers has led to the ‘Rise of the Eco Blogger’. While this may sound ominous, we assure you it is not!

“When you tie anything back to revenue most companies will be on board and as marketers, we successfully showed that recycling and reducing trash actually equaled cost savings. As for changing the mentality of others in the company to get on board with recycling the educating piece helped to some degree. The real change began with us stepping up and becoming advocates within the company.”

Cheryl Cross, @theecofriendlymom on Instagram

Below are five Eco bloggers that we would like to highlight and share with our viewership. We chose some of these people based upon impact and others based upon growth potential! Feel free to look them up and we encourage readers to check out their pages.

  1. Sustainability in Style on the web.

  2. Simply Carbon on the web.

  3. @life.in.a.shell on Instagram

  4. Conscious Tay on the web.

  5. @theecofriendlymom on Instagram.

While all of the above are great resources, we would like to briefly highlight #5 on our list. When we talked to Cheryl Cross, she recently began her @theecofriendlymom in 2018. Despite the freshness of her blog, Cheryl more than makes up for it with her passion for the environment. Like so many of our readers, not only does her blog bring her joy, but she also loves to share tips and “bring awareness to causes that are important to [her].”

Without a doubt, she noted, “inspiring and educating others to make or feel empowered to make zero waste changes is what compels me”. When asked further about her time since college to now, she further explained how awareness for single-use issues has re-surged and companies are now focusing on more sustainable, renewable practices. This gives her hope to believe we could make significant strides in eliminating single-use products. For example, Anheuser-Busch released their sustainable 2025 developmental goals and their presence will encourage others to do the same.

We hope you have a great Sunday and be sure to check back in on our articles! Go follow each of the above accounts and read more!

RecyProcity: Get Paid to Recycle

RecyProcity, a New York based firm, will pay you to recycle.

Yes, you read that right. RecyProcity is one-of-a-kind and absolutely revolutionary. Founded by Chris and Gennine Hauser in Walden, New York, this husband and wife duo are passionate about recycling. As avid bottle and can redeemers, they witnessed how difficult it was to recycle. Whether it was the long lines, broken machines or some other trite issue, it was an overall frustrating experience. However, they were still amazed at the money they had saved by recycling.

To them, recycling was common sense. However, they couldn’t understand why only a small percentage of people recycle. Well, in addition to the issues above, they uncovered that an inaccurate social stigma existed around redeeming recyclable materials like bottles and cans. Essentially, they found many believed it “isn’t worth the time and effort”. However, with the extra money in their wallets, they knew this wasn’t true and felt an obligation to get every individual imaginable to participate in the redemption process.

Over the next two years, they did loads of research. Ultimately, they concluded that motivation to separate recyclables stemmed from a reward. The Hauser family decided to take matters into their own hands by aligning the financial incentives with the work. This effort was mean to streamline and improve an inefficient process. This inspired them to create RecyProcity.

“Every school in bottle redemption states can raise THOUSANDS of dollars a year by using RecyProcity. Money for books, field trips, supplies and so much more can be raised, all while teaching our children the importance of caring for the environment.”

While the RecyProcity app will be completed later this spring, functionally, the app does two main things. Firstly, it has a “Drop & Go” function that allows users to drop pre-tallied and labeled bags of recyclable materials at redemption facilities. After the redemption facilities verify and itemize each drop-off, the customers are then paid via direct deposit to a linked account. No machines. No lines. No Waiting. Secondly, an “Exchange” is set-up to allow users to bid on recyclable material or waste with an asking price or a request for a donation. Think about it as the eBay of recyclables. Others on the “Exchange” can then view and negotiate times to pickup the materials and collect the cash from the “Drop & Go” system. Simply put, before anything is thrown away, there is a better chance that recyclables or waste will be re-purposed for a greater social benefit. This saves users of the app both time and money.

In terms of funding, the Hauser family has invested over $250,000 into RecyProcity. They truly believe in the functionality of the app and, honestly, it is hard to not be totally in love with the idea. The duo hired a team of 8 programmers from AppyPie LLC to build the app. With a long list of over 200 redemption and recycling facilities, to include various private sector companies, the will be ready to be front-runners in this emerging market. Within 2 years, RecyProcity will be a household name for those in the multi-billion dollar redemption business. However, their greatest obstacle, they believe, will be the democratization of the industry from the redemption facilities to the hands of the private citizens. They have the “drive and desire to make this happen,” but it is not an easy process — but, it is a worthwhile one.

“We hope to change that and get the households that have never even thought of participating in this… and monetary gain is likely going to do it.”

In conclusion, the demographic that the Hauser family is trying to target are not the “hardcore recyclers” and the “environmental activists” because they will always be proactive when considering environmental implications. Rather, they want to target the average household and show them that their time and efforts are valued.

To learn more, please visit their website by clicking here. Their Twitter account is @apprecyprocity, and their Facebook page is here, and their Instagram is here. We hope you check them out because they will revolutionize this space!