Kier Mellour: Eco Bikini Girl

Be Glam and Give a Damn.

Kier Mellour is the hottest environmental fashion, beauty, and travel blogger to hit the L.A. scene. Her wildly successful “classy, sassy, over-the-top style” fashionista blog is emblematic of the true Kier Couture image. However, at first glance, many wouldn’t know that Kier Mellour lives a not-so-secret, double life. Just like Christian Bale was the best Batman of our generation, Kier Mellour is unequivocally the best “Eco Bikini Girl” of our generation. She demonstrates on a daily basis that it is possible to both take care of our planet and remain ever-so fashionable. Or, in her words, you can “be glam and give a damn'.

Boy Scouts, Water Taste Test, and An Instagram Friend

Kier’s life — like all great stories — starts in the outskirts of a small town. Growing up as a regular kid in the Pacific Northwest, she learned to foster a great love and respect for nature, animals, and the earth. She credits her father and his former experience as a Boy Scout for nurturing her love for the wild. Whether she was camping in the summer, growing their own food, or reading books inside when it rained, Kier learned what it meant to incorporate sustainable practices into daily life. For example, she would mend clothes and fix toys instead of tossing them or buying new. This lifestyle made her that friend who would talk about how to live an eco-friendly life in a consumer-based society. That’s a good thing. You want to be that friend because environmental causes are not fringe issues, they are universal common goods that impact the lives of everyone.

Q: “After your first photo and beach clean-up, what happened?” —Ryan

A: “I began to talk more about plastic and easy swaps people could make in my stories and I realize that my audience was really interested in hearing more… They started to ask questions and I started to get messages about how much I had inspired them to make changes in their life which just encouraged me further.” —Kier

In 2017, Kier wanted to create more videos for her Youtube channel. The idea was to conduct a blind taste test of water bottles in California. Oddly enough, California was also experiencing a severe drought, even though Kier was buying most of her water bottles from the state. How was the private sector able to sell water that originated from a state that, supposedly, was lacking water sources? After extensive research, she discovered how terrible bottle water was for the environment. She thought about what she learned until one fateful day at the beach. Kier could absolutely not just relax in the sun or lie in the sand, as plastics had washed ashore and were scattered around the formerly, pristine beach. Therefore, she took action. She spent the day cleaning up the beach and at the end, she had her picture taken. Nearly immediately, the photo spread like wildfire and her flame for the environment was ignited even more.

Eco Bikini Girl represents that “women can be intelligent, conscious, and compassionate as well as stylish, sexy, and beautiful.”

Following the first beach clean-up, Kier started to participate in clean-ups once or twice a month. She also began following an Instagram account @CleanOurSeas and quickly became friends with the account manager, Natalie. After several Direct Messages (DM) and with the goal to spread as much awareness as possible, Kier began to write “#CleanOurSeas” on Instagram posts to encourage others to cleanup the environment. Naturally, Natalie loved Kier’s work and featured the post on the @CleanOurSeas account. Unfortunately, a male — unnamed for this article — derisively degraded the purpose of Kier’s actions. He insinuated that she had only participated in these clean-ups for Instagram “likes” and not because she cared for the environment. At that moment, the “Eco Bikini Girl” was born and she hasn’t looked back.

Thoughts on Consumer Behavior and Environmental Stewardship

With respect to consumer behavior, there are two great options that Kier recommends. The first is re-homing products and the second is to buy secondhand. As a consumer-based society, the value of our dollar is important. In fact, we have the ability to vote for the society we want based upon the products we sell. Therefore, it is necessary to practice a certain level of mindfulness when browsing Amazon or shopping in L.A.

“Literally, I’ve posted “free clothes hangers” and had a friend come and pick them up within an hour. There is so much stuff already out there, but you could use this tactic in reverse, as well…”Does anybody have a blow up mattress I could borrow for a week” will not only save you money, but it might reconnect you with a friend you haven’t seen in a while. [Facebook] prohibits you from buying something that you might not need forever.” —Kier on Consumerism

Further, Facebook and other social media platforms are great tools when connecting with others. It’s more than possible and should be encouraged to reach out to friends and family when it comes to products you may need for only a short amount of time. Whether it is borrowing a blow-up mattress or giving away hangers, there is not a need to constantly “buy”. However, thoughtful exchange could revolutionize the way we interact with others by furthering friendships and protecting our planet at the same time.

Thoughts on Defining Success and Environmental Stewardship

Success occurs on an individual level for Kier. Whenever there is a shift in thinking from someone who did not recycle and now they recycle, refuse, reuse, and practice conscious green consumerism — that is a win. She definitely feels successful in proactively reaching out to others, but her greater goal is to curb cigarette waste. Cigarette brands ought to switch to compost-able, natural filters. As many readers may know, cigarette butts are the number one most littered item, so if there was a shift from cigarette firms (either through legislation or profitability metrics) that would be a huge success. The implementation is the difficult part.

Thoughts on Politics and Environmental Stewardship

As a libertarian, Kier often finds herself arguing with both sides and, generally, thinks government should stay out of a person’s life. However, as an environmentalist and as a libertarian that possesses a strong belief in limited government, she is very torn on the best method to decrease nonessential plastics. Taxes on nonessential plastics or incentives in the form of tax credits or subsidies often come to mind — however, she is conflicted.

In Oregon, the cash redemption value machines have had astonishing success — it would be excellent if programs like these could be implemented nationwide. Witnessing the “success of common sense laws” that allow for cashback or discounts help any person on a budget. Further, it keeps plastic, glass, and metal containers in a circular economy for longer without needing to be placed in a landfill or dumped into an ocean. Anecdotally, California could be massively improved by implementing machines that are more visible, in higher frequency, and socially encouraged. However, often times these machines are swarmed with homeless people which typically makes it less than appealing to most people — this is another social problem that ought to be addressed.

“We can’t trust the government to protect us — we need to be the change we see.”

On the flip side, our government is incredibly wasteful — “I don’t think they know anything about how to be sustainable!” If sustainability was a greater focus, recycling and redemption facilities would be more frequent and self-education on the topic would be less necessary. Similar to the idea of including the true environmental cost when taxing a company for using plastic, it is not that rough of a thought to consider plastic as hazardous waste. This term would require companies who produce it to be responsible for disposal and cleanup. This is a realignment of our consumer-based economy, again, to reflect the true environmental costs.

Clearly, any policy change would need bipartisan support. The easiest way to make a change now is to convince others to “vote with their dollar” and not buy plastic. Companies want to be profitable. Companies will realign their strategic vision and operations to what the consumer wants and that’s why the “consumer truly holds the most power”. Changing our actions on a personal level are a lot easier than changing laws that have undercurrent agendas.

Counter Current Parting Thoughts

This article is dedicated to Vivian. Vivian is Kier’s chihuahua who was laid to rest on January 30th. For the last 13 years, Vivian is the one who showed the world that “you can be small and make a huge difference.” Nothing will replace you Vivian and you are forever treasured in the hearts of so many. We love you.

If you liked what you read, be sure to subscribe to Kier’s YouTube channel, follow her Instagram, and pray for Vivian. All links are in the article.

MLK Day

Reverend Martin Luther King Jr. Was Right About More Than Race.

On April 16th, 1963, Reverend Martin Luther King Jr penned the famous “Letter from a Birmingham Jail [King, Jr.]”. In that letter, the Reverend discussed how an “appalling silence of the good people,” constricted African-American rights. Not only did Rev. King believe that this inaction allowed for evil to triumph for so long, but he was firmly convinced that it was now “time to lift our national policy from the quicksand of racial injustice to the solid rock of human dignity.”

“More and more I feel that the people of ill will have used time much more effectively than have the people of good will. We will have to repent in this generation not merely for the hateful words and actions of the bad people but for the appalling silence of the good people.”

Letter from a Birmingham Jail

He was right, too. Racial injustice was, truly, an unstable bedrock for social norms. From dining establishment to schools to government institutions, African-Americans faced broad-based discrimination. Despite the growing political and moral necessity to democratize civil rights, the transition was not peaceful. There were, sadly, so many violent clashes.

Black Power movements favoring pan-Africanism struggled for freedom against white supremacy groups like the Ku Klux Klan. Despite the surge of support in the African-American communities to engage in reciprocal violence against whites, history ultimately remembers Martin Luther King Jr.’s movement of non-violent protest that succeeded in bringing equality and freedoms to African-Americans in the United States. The cost was his life, however. Shot on the balcony of the Lorraine hotel in Memphis, Tennessee, Reverend King subsequently died of his wounds. His death cemented his legacy as a civil rights activist and he was only 39 years old at the time. He had lived in a profound way in such a short time.

Despite his humanly faults, Reverend King modeled how activists of large movements ought to behave. In particular, the lessons he taught have application when considering environmental activism. There is an “appalling silence” of so many good people when it comes to waste. While most are aware of the damaging effects of climate change, generally consumer are not eco-conscientious on a daily basis. Say no to the plastic straws!

Plastic, water, and waste consumption all account for a life that is out of balance with nature and capitalism. The true costs of our actions are not reflected in market forces, thereby disallowing markets to act with true efficiency. These revenue-neutral carbon taxes or cap-and-trade policies fail on a larger scale because bearing the consequences is never popular with re-election. Other times, when an environmental policy is implemented it is egregiously flawed like the plastic straw ban in California. There is a middle, moderate ground were lawmakers ought to function by reducing plastic consumption (i.e. straws), but not by threatening to imprison Santa Barbara bartenders.

We can make a difference each day by doing simple things right. Say no to unnecessary plastic, recycle when you can, and be a good steward of the environment.

Julia Hill

Julia is an environmental hero for protecting the California Redwoods.

In the last 20 years, Julia Lorraine Hill has emerged as a 20th “eco-celebrity” for her dedication to protecting the California redwoods from Pacific Lumber Company. For over 738 days, she lived in a tree called Luna and endured sickness, isolation, freezing temperatures, and innumerable challenges. For her actions, Julia Hill saved not only Luna, but also all the trees within a 200 foot radius from being cut down.

“…[W]hen you see someone in a tree trying to protect it, you know that every level of our society have failed , the consumers have failed, the companies have failed, the government has failed.”

Julia Butterfly Hill, The Legacy of Luna: The Story of a Tree, a Woman, and the Struggle to Save the Redwoods

Her story received national press and she has used that platform for good. From writing books to staying active in the environmental community — she has modeled a noble path that others have been inspired to follow.

Unfortunately, it can be dangerous to stand up for the environment. Not only do the local indigenous people face an imbalanced eco-system, that they have lived in harmony with for thousands of years, but activists are often killed.

In addition to individual killings, 2017 saw more massacres of defenders than any other year. In at least seven cases, more than four defenders were killed at a single time, which shows that perpetrators are feeling more emboldened, Leather says. In the past, killings have rarely been prosecuted.

National Geographic, Why 2017 Was the Deadliest Year for Environmental Activists

Over 207 people were killed in 2017. This number is likely lower, according to Global Witness, as certain countries that like true freedom of the press (Russia, China, Colombia, etc.) do not disclose this information. Even more upsetting is the fact that most of these deaths do not result in any prosecution of the company or of the people who commit murder.

Change starts with us. When you consume products, understand how and where companies source their goods. If the consumer doesn’t buy the products, those forests won’t be cut down.

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